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The Happy Newsletter
Business Ideas & News for Customers of Koala Hill Crafts and Retailers of Australiana & Gifts |
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.jpg "happy & lori (new).jpg") 1 September 2010
Vol. III, No. 16
Editor:
Stephen Yap
Production Manager:
Tracy Zammitt
Publisher:
Koala Hill Crafts
Wholesalers of
Australiana Products &
Australian Gifts & Souvenirs
Published on the
1st & 16th of Every Month |
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The Happy Newsletter --- Our Circulation Policy
The Happy Newsletter is published fortnightly. It is emailed to two groups of people:
1. Gift retailers and institutional customers who are on Koala Hill Crafts’ list of active customers.
and
2. Non-customers who have requested to be placed on our mailing list.
Please “unsubscribe” if you no longer want to receive this newsletter. Just click on the Unsubscribe button at the bottom of this newsletter.
We respect your privacy. Like you, we hate spam. We promise that Koala Hill Crafts will never sell or rent our Customers’ email addresses to other businesses.
We strive to make this newsletter a useful resource for our Customers. Above all else, the Happy Newsletter is one important way we keep in touch with you.
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Stephen Welcomes You
Get Free Business Training from Your State’s
Department of Industry
Hello again, friends and Customers.
Spring is here again.The flowers are beginning to bloom in many parts of our big country. Those of you in Canberra, the NSW Southern Highlands, Toowoomba and other areas well-known for your spring flower festivals will soon be greeting your annual influx of visitors. I wish all of you Good Business when the visitors call.
In NSW the advent of Spring coincides with the launch of Small Business September by the State’s Department of Industry and Investment. In September the Department, local councils and chambers of commerce in NSW will host exhibitions, talks and seminars. Small Business September activities will be held throughout the State.Not just in Sydney, Wollongong and Newcastle but in regional centres as well. For example, I noticed that activities have been planned for Glen Innes, Byron Bay and Coffs Harbour.
Most Small Business September programs are free. I highly recommend that my NSW customers avail themselves of this opportunity to get some business training.
I believe that other States operate programs similar to NSW’s Small Business September. I know for sure that Victoria does have a Small Business Month.
Personally, I am a sucker for self-education. I did study Business Management at Uni but that was very many years ago. So, I am more than happy to learn about the latest ideas.
Last September I attended several short seminars conducted by experts on Marketing, Cash Flow Management, Search Engine Optimisation and E-commerce. Often the experts and speakers are big name consultants and successful business owners. An E-commerce consultant even audited my website and made suggestions on how I could attract more visitors. And all this for free.
This is just to give an indication of the quality of the speakers at Small Business September 2010---------------I have registered for a presentation by Glenn Cooper, Executive Chairman of Cooper Brewery on Running a Family Business.
It is said that the best investment you can make is investment in your self-education. The best thing is that during NSW Small Business September and similar programs in other states you usually do not have to pay for this training. All you invest is your time.
I suggest that you take advantage of the free or subsidised training. NSW readers, please do visit the Small Business September website; you may find a seminar or a presentation that can benefit you. Readers in other states, I recommend that you find out whether there are similar programs in your state.
Save the Koala Month
September is also Save the Koala Month, organised annually by the Australian Koala Foundation. With the increasing destruction of its natural habitat the Koala needs our help.
Please help the Koala. Make a donation.You can also help by displaying a Collection Box in your store.
I will help with an extra donation.I will also personally deliver Collection Boxes to some of my customers.
With all my best wishes.
Stephen Yap, Editor of the Happy Newsletter
and
National Sales Manager, Koala Hill Crafts
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Important Notice --- Our New Postal Address
We continue to display this notice about our new postal address as we still get lots of mail at our old address. Our new address is-----
Koala Hill Crafts
P.O.Box 168
Rydalmere BC
NSW 1701
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Happy Koala Club
Free Gift for Club Members
We have a gift for every member of the Happy Koala Club. Our gift is an e-book,valued at $ 29.00 : Timeless Sales Strategies---How to Leverage Powerful Online & Offline Strategies to Boost Your Business.
You don’t have to pay for the book. Not even a nominal $1.00. You don’t even have to buy anything. All you have to do is to ask for it.
I don’t want to clog up your in-box unnecessarily. So, I won’t just email you the book as you may not want it. But if you do like to have Timeless Sales Strategies, just email me at sales@koalahill.com.au and I will send it to you.
But you have to act quickly. This Offer ends on 15 August.
Topics coverd in the book include:
Popular Sales Myths---The Best Products Don't Sell Themselves
The Futility of Cold Calling
Important Marketing Benefactors---Branding Yourself as an Authority
Building Your Credibility
Is Your Business Scalable?
Build Your Business Flexibility
and
How to Develop Strategies that Stand the Test of Time
Members of the Happy Koala Club,Timeless Sales Strategies is yours for the asking. Email me at sales@koalahill.com.au before 15 August.
The Happy Koala Club is open to Customers ( Retailers) who subscribe to our newsletter. Not a member yet? You can join by lodging a formal subscription to the Happy Newsletter. Subscription is free. And if you subscribe now, you will also be able to claim your copy of Timeless Sales Strategies.
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New Use for New Notecards
We suggest a new use for Koala Hill's two new ranges of Australiana Notecards published in May and in early August, 2010: the Notecards or Notelets may be used in papertole.
Craft artists often use our Giftwrap and Greeting Cards for craftwork, especially papertole. The Notecards should even be better than our Greeting Cards for papertole as the Notecards are more inexpensive and are thinner (and, therefore, easier to cut).
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New Packaging for Memo Pads and Fridge Pads
Koala Hill Crafts is phasing in new packaging for the Whimsies and the Gardens of Gondwana Series of stationery. As we run down stocks of Memo Pads and Writing Pads with covers, we will phase in stocks of stationery pads without covers.
The new pads will be individually sealed in transparent bags to keep them clean. Each bag will carry a header card with a perforation for ease of display.
We have had to make the change as our printers are no longer able to supply stationery pads with covers.
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Focus on a Koala Hill Australiana Image - The Blue Waterlily
by Stephen Yap
Today I turn the spotlight on another Koala Hill Australiana image---the Blue Waterlily Nymphaea sp. But I hear many of you say: Surely the Waterlily is not an Australian native!
True, the Nymphaea genus is very cosmopolitan and is native to many parts of the world, including South Asia, the Middle East and Africa. In fact, the Waterlily features in the cultures of many countries. A species of Blue Waterlily,Nymphaea caerulea, is the Sacred “Lotus” of the Ancient Egyptians. The national flower of Sri Lanka is another Blue Waterlily, Nymphaea stellata. However, there are seven Nymphaea or Waterlily species which are indeed native to Australia.
 The Australian Waterlily depicted on Koala Hill Crafts’ Gardens of Gondwana Series is actually the Blue Giant Waterlily Nymphaea gigantea. It is native to sub-tropical and tropical areas of Australia, naturally occuring in northern NSW, the NT and Queensland. The southern limit of its natural distribution is the Coffs Harbour area of NSW.
The Blue Giant Waterlily has large blue flowers 30 cm. in diameter. In the centre of the flower is a cushion of yellow stamens.
Most parts of the Giant Waterlily have traditionally been used as food by Aborigines---the seeds, the tubers and even the flower stem.
The Blue Waterlily image is available as the following Koala Hill Australiana products:
Greeting Card
Medium Print
Bookmark
Gift Card
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Crystalline Pottery from Mountain Ash Pottery by Stephen Yap
Mountain Ash Pottery of Coramba, near Coffs Harbour, is one of the very few makers of crystalline pottery in Australia. It also makes pottery in terra cotta, stoneware and porcelain.
Mountain Ash Pottery is one of the “must-visit” places for visitors to Coff Harbour. Visitors are treated to the sight of the artists at work. The pottery has a retail showroom which stocks its full range of pottery products as well as woodcraft by award-winning craftsman Lindsay Dunn.
The pottery is also pleased to consider wholesale of its terra cotta, stoneware, porcelain and, especially, its crystalline pottery, to selected craft galleries. Wholesale enquiries may be directed to the address and phone number at the end of this article.
A high degree of skill and experience is required to create crystalline pottery. The art of crystalline pottery was introduced to Australia in the 1920s. Nowadays only a handful of potters still carry on the art.
Crystalline pottery is relatively expensive and time- consuming to produce. It is labour intensive, demands meticulous record- keeping and exacting control of all materials and processes.
Crystalline glazes require careful application. At Mountain Ash Pottery glazes are fired to 1300 degrees C over 12 hours. At this temperature crystal seeds are formed, zinc and silica combining to form zinc silicate. At this temperature the glaze is very fluid and tends to flow from the pot. Extreme care has to be undertaken at this stage to prevent damage to the pot.
Once peak temperature is reached, the kiln is rapidly cooled to a predetermined temperature when the crystals are grown, Temperatures are further manipulated within the growth window. It may take up to another 6 hours for crystals to grow within the glaze matrix. The pot next undergoes several additional processes, including grinding and polishing.
Crystals are formed at random, may be of a variety of shapes and are three dimensional in nature. In strong light, spectacular effects created by the refraction of light bouncing off the crystals give crystalline pottery a three dimensional quality and depth. The beautiful shimmer of crystalline pottery is the result of the successful marriage of art and science.
Mountain Ash Pottery is the family business of Susan and David Massey. Susan is the holder of a Diploma in Fine Arts from Deakin University, specialising in hand thrown pottery and design. She has more than 32 years’ experience in pottery-making.
David holds a B.Sc. degree from LaTrobe University, specialising in glaze formulation and kiln firing.
Mountain Ash Pottery is located at the foot of Mt. Coramba, 20 minutes inland of Coffs Harbour via a pleasant country road.
Contact details are:-
Mountain Ash Pottery
1492 Coramba Road
Coramba NSW 2450
Ph: 02 6654 4316
Email: sales(at)mountainashpottery(dot)com
 
Left: Casserole in stoneware (handpainted Gumnut design)
Right: Aquamarine crystalline vase
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Australian Made Logo's Integrity Remains High
Editor's note:This report is adapted from the August, 2010 issue of the Australian Made Australian Grown newsletter.
85% of consumers trust the Australian Made Australian Grown (AMAG) logo over other country of origin identifiers such as flags, maps and pictures of animals. Maintaining this high level of trust is of paramount importance to AMAG and its licensees.
Koala Hill Crafts is one of 1,645 businesses licensed to use the Australian Made Australian Grown trademark.
More than 70 complaints about logo misuse were resolved during 2009/10 as AMAG continues to ensure the logo's high reputation is maintained.
The majority of complaints received were about companies using the logo without a licence. AMAG investigated these and as a result the logo was removed in 34 cases and another 12 new licences approved.
AMAG also looked into eight complaints about businesses using the logo on products which didn't meet the necessary criteria, resulting in one company having its licence revoked.
Businesses applying to use the AMAG logo must execute a statutory declaration attesting that the information is true and correct; and of course making a false statement on a statutory declaration can lead to imprisonment.
Logo users may also be audited as part of AMAG's annual compliance auditing program. An independent auditor carries out the checks which cover all aspects of a company's complance with the AMAG Code of Practice, including logo use and declared turnover.
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Exhibitions & Events
Do you want to publicise an event in your gallery, shop or your community? I want to help. As you know, this newsletter is published on the 1st and the 16th of each month. So, just give me details of your event at least 7 days before our publication dates and I will list your event here.
Your Editor, Stephen
Something for Everyone
featuring James White
When: 20 August- 16 Sept. 2010
Where: Weswal Gallery
192 Brisbane Street Tamworth NSW 2340
Tel: (02) 6766 5847 Website: www(dot)weswalgallery(dot)com(dot)au
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Morpeth Gallery
Current Exhibition of Metalpoint Works in Pure Silver & 24K Gold
5 Green Street Morpeth NSW 2321 (Hunter Valley)
Ring 02-4933 1407
Queensland Artist Gordon Hanley Resurects the Technique Used by
Leonardo Da Vinci & 15th Centrury Artists
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Lovedale Craftfest 10
featuring exhibition and sale of one-off pieces of Fine Australian Handcraft by invited craft artists
at Ogishi Craft Centre
540 Wilderness Road Rothbury NSW 2320 (Hunter Valley)
23 & 24 Oct. 2010
Ring 02-4998 7979
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Selected Business Articles from Around the World
A Note About Our Business Articles
In addition to materials produced in-house we publish articles which would interest owners and managers of Small and Medium Enterprises (SMEs). We select articles by Australian and foreign experts and Business Consultants on Management, Marketing, IT and Self-Improvement.
By agreement with the original publishers we are not permitted to make changes to articles we re-publish. So, we do not attempt to Australianise the spelling and expressions in the articles we re-publish.
And by the way, we don't necessarily agree with the views expressed by the various writers we feature. Indeed, we often feature writers with divergent views.
We hope you find in these articles useful tips and ideas that you may consider applying in your own business.
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Ten Entrepreneurial Mistakes by Paul Lemberg
It's hard to avoid certain mistakes, especially when you face a situation for the first time. In fact, many of the following mistakes are hard to avoid even if you're an old hand. Of course, these are not the only mistakes CEOs make, but they sure are common enough. Take the following self assessment: give yourself ten points for each of these entrepreneurial blunders you are in the process of making. Deduct five points for those you have narrowly avoided. Your score, of course, will be kept confidential, but do seek help. Fast!
1. Big Customer Syndrome
If more than 50 percent of your revenues come from any one customer you may be headed for a meltdown. While it both is easier and more profitable to deal with a small number of big customers, you become quite vulnerable when one of them contributes the lion's share of your cash flow. You tend to make silly concessions to keep their business. You make special investments to handle their special requirements. And you are so busy servicing that one big account that you fail to develop additional customers and revenue streams. Then suddenly, for one reason or another, that customer goes away and your business borders on collapse.
Use that burgeoning account as both a cause for celebration and a danger signal. Always look for new business. And always seek to diversify your revenue sources.
2. Creating products in a vacuum.
You and your team have a great idea. A brilliant idea. You spend months, even years, implementing that idea. When you finally bring it to market, no one is interested. Unfortunately you were so in love with your idea you never took the time to find out if anyone else cared enough to pay money for it. You have built the classic better mousetrap.
Do not be a product searching for a market. Do the "market research" up front. Test the idea. Talk to potential customers, at least a dozen of them. Find out if anyone wants to buy it. Do this before anything else. If enough people say "yes" go ahead and build it. Better yet, sell the product at pre-release prices. Fund it in advance. If you don't get a good response, go on to the next idea.
3. Equal partnerships
Suppose you are the world's greatest salesman, but you need an operations guy to run things back at the office. Or you are a technical genius, but you need someone to find the customers. Or maybe you and a friend start the company together. In each case, you and your new partner split the company 50/50. That seems fine and fair right now, but as your personal and professional interests diverge, it is a sure recipe for disaster. Either party's veto power can stall the growth and development of your company, and neither holds enough votes to change the situation. Almost as bad is ownership split evenly among a larger number of partners, or worse, friends. Everyone has an equal vote and decisions are made by consensus. Or, worse still, unanimously. Yikes! No one has the final say, every little decision becomes a debate, and things bog down quickly.
To paraphrase Harry Truman, the buck has to stop somewhere. Someone has to be in charge. Make that person CEO and give them the largest ownership stake, even if it's only a little more. 51/49 works much better than 50/50. If you and your partner must have total equality, give a one percent share to an outside advisor who becomes your tie-breaker.
4. Low prices
Some entrepreneurs think they can be the low price player in their market and make huge profits on the volume. Would you work for low wages? Why do you want to sell at low prices? Remember, gross margins pay for things like marketing and product development (and great vacation trips.) Remember, low margins = no profits = no future. So the grosser the better.
Set your prices as high as your market will bear. Even if you can sell more units and generate greater dollar volume at the lower price (which is not always the case) you may not be better off. Make sure you do all the math before you decide on a low price strategy. Figure all your incremental costs. Figure in the extra stress as well. For service companies, low price is almost never a good idea. How do you decide how high? Raise prices. Then raise them again. When customers or clients stop buying, you've gone too far.
5. Not enough capital
Check your business assumptions. The norm is optimistic sales projections, too-short product development timeframes, and unrealistically low expense forecasts. And don't forget weak competitors. Regardless of the cause, many businesses are simply undercapitalized. Even mature companies often do not have the cash reserves to weather a downturn.
Be conservative in all your projections. Make sure you have at least as much capital as you need to make it through the sales cycle, or until the next planned round of funding. Or lower your burn rate so that you do.
6. Out of Focus
If yours is like most companies, you have neither the time nor the people to pursue every interesting opportunity. But many entrepreneurs - hungry for cash and thinking more is always better - feel the need to seize every piece of business dangled in front of them, instead of focusing on their core product, service, market, distribution channel. Spreading yourself too thin results in sub-par performance.
Concentrating your attention in a limited area leads to better-than-average results, almost always surpassing the profits generated from diversification. Al Reis, of Positioning fame, wrote a book that covers just this subject. It's called Focus.
There are so many good ideas in the world, your job is to pick only the ones which provide superior returns in your focus area. Don't spread yourself thin. Get known in your niche for the thing you do best, and do that exceedingly well.
7. First class and infrastructure crazy
Many a startup dies an untimely death from excessive overhead. Keep your digs humble and your furniture cheap. Your management team should earn the bulk of their compensation when the profits roll in, not before. The best entrepreneurs know how to stretch their cash and use it for key business-building processes like product development, sales and marketing. Skip that fancy phone system unless it really saves time and helps make more sales. Spend all the money really necessary to achieve your objectives. Ask the question, will there be a sufficient return on this expenditure? Everything else is overhead.
8. Perfection-itis
This disease is often found in engineers who won't release products until they are absolutely perfect. Remember the 80/20 rule? Following this rule to its logical conclusion, finishing the last 20 percent of the last 20 percent could cost you more than you spent on the rest of the project. When it comes to product development, Zeno's paradox rules. Perfection is unattainable and very costly at that. Plus, while you are getting it right, the market is changing right out from under you. On top of that, your customers put off purchasing your existing products, waiting for the next new thing to roll out your doors.
The antidote? Focus on creating a market-beating product within the allotted time. Set a deadline and build a product development plan to match. Know when you have to stop development to make a delivery date. When your time's up, it's up. Release your product.
9. No clear return on investment
Can you articulate the return which comes from purchasing your product or service? How much additional business will it generate for your customer? How much money will they save? What? You say it's too hard to quantify? There are too many intangibles? If it's too difficult for you to figure, what do you expect your prospect to do? Do the analysis. Talk to your customers, create case studies. Come up with ways to quantify the benefits. If you can't justify the purchase, don't expect your customer will. If you can demonstrate the great return on investment your product provides, sales are a slam dunk.
10. Not admitting your mistakes.
Of all the mistakes, this might be the biggest. At some point you realize the awful truth: you have made a mistake. Admit it quick. Redress the situation. If not, that mistake will get bigger, and bigger, and... Sometimes this is hard, but, believe me, bankruptcy is harder.
Assume your costs are sunk. Your money is lost. There is good news: your basis is zero. From this perspective, would you invest fresh money in this idea? If the answer is no, walk away. Change course. Whatever. But do not throw any more good money after bad.
OK, everybody makes mistakes. Just try to catch them quickly, before they kill your company.
To avoid some mistakes in the future, it sometimes helps to ask good questions ahead of time. Click the link if you would like a copy of my fractal strategic planning questionnaire.
Article source: Free Online Library
Business Coach, Paul Lemberg is the President of Quantum Growth Coaching, the world's only fully systemized business coaching program designed to rapidly create More Profits and More Life? for entrepreneurs.
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The Reasons Why Some People Keep Having Problems by James Delrojo
Are you a person who is beset with problems? As soon as you solve one problem another one appears to take its place. Sometimes the same problem or the same type of problem keeps coming back to haunt you. I have the solution for you.
Firstly Distinguish Between Real Problem and Perceived Problems.
One reason that some people keep having problems is that they choose to see everything in their life as if it were a problem. If you gave those people a million dollars then they would be unhappy because they would see that money as a source of problems. They would worry about losing it. They would worry about what to do with it. They would worry about other people wanting it. They would worry about whether or not they deserved it.
The first thing you need to do to minimize the problems in your life is to develop the skill of determining what really is a problem and what you are simply turning into a problems. Whenever you have a problem ask yourself how much of this problem is real and how much of this problem coming from the way I am thinking about the situation?
Think about someone you know who never seems to have problems and ask yourself if that person were faced with this situation would they see it as a problem or not?
If you keep creating problems out of everything then the real problem for you to solve is why you keep doing that. There must be some underlying reason why you won't allow yourself to be happy. Solve that problem and all the imagined problems will go away.
If You Keep Having Real Problems Then You Have Something That You Need To Learn.
If you keep having genuine problems then they are a sign that there is something that you need to learn. Look at the problem and ask yourself what lesson you can learn by solving the problem.
There are two important parts to learning. The first part is to identify what the learning is and the second part is to put that new learning into practice in your life. Simply recognizing the lesson is not enough to stop those problems from occurring. Unless you adopt the newly acquired knowledge as part of your life then your subconscious will keep creating similar problems for you.
The Faster You Learn the Lesson the Sooner You Can Change the Problem Pattern.
If you have to learn the lesson and apply it in your life then it makes sense to do that as soon as possible.
Some people however, insist on being given the same lesson over and over again. They keep making the same mistakes. They keep wasting their money or they keep choosing the same type of romantic relationships that never works out or they keep mixing with the same people who are taking them nowhere.
If you insist on being a slow learner then your subconscious will insist on providing you with similar learning opportunities over and over again. Once you accept the learning and apply it in your life then you will be able to move on. The choice is yours to make.
Article Directory : http://www.articlecube.com
James Delrojo would like to help you by giving you his
ebook "Unleash the Success Power of Your Mind"
(valued at $27) completely FREE.
Go to http://www.YourSuccessMind.com
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A Mini Action Plan to Drive Growth for your Retail Store by Mark T. Fletcher
Every retail business can do with a shake up every now and then. This is especially true in today's retail climate where sales are flat.
While a good retail business will have a long term business plan, the shorter term shake up I propose in this article could be vital in the business achieving its sales numbers for this year.
It is easy to fall into a regular stride, doing the same things, and along the way losing momentum. Here are some tips designed to shake the business out of the usual, to find new opportunities and present a fresh face.
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Take a close look at your numbers. Compare the last 90 days of trade with the same 90 days of a year earlier. Look at revenue, unit sales, basked size (the number of items in each shopping basket) and basket revenue (dollars per sale). Use this information to learn about the parts of the business which needs focus.
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Drive change. Create a shortlist of changes to make in the areas of the business which need attention the most. It could be changing the location of items, changing pricing, buying differently or just refreshing the offer.
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Reinvent your counter. This is usually the work hub of any retail store. Give it a fresh look and feel, let your regular customers see that the business has changed.
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Write to your customers. Put together an offer designed to bring existing customer back into the store. Write to them with a couple of coupons which they can spend if they return in a short period of time. For the coupons to work the offers must be exclusive to them and genuinely compelling. Take care with the letter, make it personal and honest.
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Change the look of the business. From the store front through to the rear wall of the shop, make changes to displays, locations of impulse purchase lines and the most often bought items. Get regular customers looking for what they want. Get would sales team shaken by the change.
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Connect with a community event. Find a good local community event and offer sponsorship. Build a good holistic story around this and find a way to leverage your good work for publicity. Get everyone in the business as well as your suppliers supporting the event. While it may not seem core to the business, this type of community involvement is a great way to demonstrate your value to the local community and thereby drive customer traffic.
Shaking up your business for no reason other than wanting to shake it up is usually good for business. Embrace the opportunity with gusto and be sure to track the results.
For more ideas on how to refresh and reenergize your retail business including plenty of free tips, visit Kick Start Retail.
Article Source: http://ezinearticles.com/?expert=Mark_T_Fletcher
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Chuckle Corner
Smile.You are in Chuckle Corner.
For the Glory of Scotland
A golfer is cupping his hand to scoop water from a Scottish stream on the famous golf course at St Andrews. Suddenly, a groundkeeper shouts: 'Dinnae drink tha waater! Et's foo ae coo's shite an pish!'
The golfer replies: 'Excuse me, my good fellow, I'm from England .... Could you repeat that for me, in English, please!?'
The groundkeeper replies: 'I said, use two hands - you'll spill less that way!
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Have a good day! And don't you mistake s--t and piss for the good things in life.
Your Editor, Stephen
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If you are reading this newsletter on our webpage, you will see borders reproduced from Koala Hill Australiana's giftwrap range. The design featured is Waratah from the Gardens of Gondwana Series.
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Koala Hill Crafts
PO Box 168 Rydalmere BC NSW 1701
Tel/Fax: (02) 9893 8893 Mob: 0408 206 556
Email: sales@koalahill.com.au
www.KoalaHillAustraliana.com.au
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